29-31 May 2023
Electric Vehicle Innovation Summit
Dan Balmer
Regional Director Asia Pacific & Middle East, Group Lotus

About me


Dan has 30 years' experience in the automotive industry, predominantly in the luxury space.
Behind him is a background of Engineering Design, Manufacturing, and Marketing/Sales that
span famous brands such as Rover/Land Rover, BMW, Rolls-Royce Motor Cars, Aston Martin
and now Lotus Cars.
At Lotus, Dan is part of a transformative team that will see the niche sports car brand become
a global performance and 100% EV manufacturer. Alongside the product revolution, Dan and
his growing team will enter new markets, significantly grow sales and deliver a variety of omnichannel
routes to market. During his recent time at Aston Martin, Dan held senior Marketing
and regional leadership positions, during a 7-year period which saw a complete new range
of Aston Martin sports cars and a new SUV successfully launched. With 12 years in Rolls-Royce
Motor Cars, Dan was part of the original launch team that re-started the brand under
BMW ownership and in former times, he engineered body structure designs for a wide range
of Rover, Land Rover and BMW products.
In 2005 while at Rolls-Royce Motor Cars, Dan switched from his engineering beginnings into
a commercial career as Product Manager and from 2009, he spent five years based in
Singapore as General Manager for Sales and Marketing, Asia Pacific. Moving back to his
native UK in 2014, he took up the challenge of Director, Global Marketing for Aston Martin
Lagonda. After two regional leadership roles in both UK and Middle East, Dan switched to
Lotus Cars to head up a newly formed Asia Pacific and Middle East Region.
British born Dan and his wife Michelle have two daughters, Ella (16) and Eva (11). They live
in Abu Dhabi, United Arab Emirates.

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