29-31 May 2023
Electric Vehicle Innovation Summit
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Rasso Jörg Bartenschlager
General Manager Power Division, Al Masaood

About me

About

With a customer-oriented and performance-driven corporate and entrepreneurial career spanning over 25 years, Rasso Jörg Bartenschlager is the General Manager of the Al Masaood’s Power Division, overseeing a team of 200 people. His solution-driven, can-do attitude has led to many notable achievements. This includes rewards for the Volvo Penta Aftermarket importer of the Year in 2016, the Yacht Support Center in the Middle East in 2018, hosting the Rolls-Royce Power Systems World Distributor Conference in 2018 in Abu Dhabi and the highest growth in the Powergen business in the Middle East in 2020. 
 
Rasso started his career as a Mechanic, Service Engineer and Supervisor in the South of Germany where he worked with the Local Mercedes-Benz partner Autohaus Allgäu. After moving to Dubai in 1998 to work as a Workshop Manager at the local Mercedes-Benz Distributor Gargash Enterprises, Rasso watched Dubai and Abu Dhabi’s evolution from fishing villages, to the awe-inspiring cities that they are today. Going back to Germany in 2003 he earned his Betriebswirt (HWK) in 2014, before launching a multi-brand automotive dealership that ran for eight successful years, surviving a global recession. 
 
He joined the great Al Masaood family business in 2014 as General Manager of the Group’s Power Division, overseeing MTU, a Rolls-Royce Power Solutions company, Volvo Penta and LeroySomer businesses within the Group for the United Arab Emirates & Bahrain. Specialized in Marine and Industrial Propulsion systems, Power Generation solutions including Industrial and Oil & Gas application. Their team has raised the bar for industry standards in the UAE and Bahrain, with implementing sustainable practices in fuel efficiency, hybrid and alternative fuel systems. 
 
Rasso’s team operates under his key philosophy; we always provide solutions. He credits his team for their successes; Their diverse backgrounds create a healthy mix of talent and vision, tapping into innovative business strategies and the latest technology. “Without history and legacy, we cannot write the future.” After celebrating 50 years of Al Masaood, Rasso is proud to drive the Group into a new era of its legacy, powered by mobility solutions and digitization. 

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