Carsten Bender grew up in Germany where he attended the Karlsruhe University of Applied Sciences, located in the city of Karlsruhe, Baden-Württemberg. He studied Industrial Engineering for six years before graduating in 1999. In the same year, Carsten Bender began his journey at Audi AG in a trainee program and he progressed into various roles in the fields of digital marketing, product marketing, aftersales and sales Carsten Bender acquired impressive achievements in the field as Sales Manager for Australia, New Zealand, Japan, as After Sales Director for the European Markets and as Sales Director for both Eastern and Western European regions based at the company headquarters in Ingolstadt, Germany. His first role in the Middle East region came in 2009 as Sales Director at Audi Middle East, where he oversaw the extensive development of regional operations. On June 3rd 2018, he was officially appointed as Audi Middle East Brand Director. Operating from the Audi Volkswagen Middle East regional office in Dubai. Carsten Bender is responsible for leading the brand across 8 key markets and his role is crucial as the backbone and support for 50 team members representing Audi in the region. His responsibilities include successfully driving growth in the region, ensuring customer satisfaction and strengthening the brand across the network. Focusing on key themes like digitalisation, electrification and sustainability is also one of his current priorities. In addition to his mother tongue German, he is fluent in English and Spanish. In his leisure time, he enjoys spending time with his family and doing Triathlon.